When deciding whether to do PPC advertising, there are a number of factors that you need to think about first. You need to access how competitive the market is, how much your business is willing to spend on a monthly basis and what keywords/market you are targeting. The bonus about using Google Advertising (PPC) is that you, as a business can control your budget. One of the most important factors about running Google Advertising is having a good ad rank for each keyword. This means you will have a better position at a lower cost. This is scored out of 10. There are three factors to take into account when improving your ad rank; landing page experience, ad relevance and expected click through rate.
At Design Rocket we strive to make sure you get the most out of your money. Having the right campaign set up is so important to attract your potential customers. As a business we always suggest running a Google Adwords campaign, only because you are targeting the customres you want to target. Although it sounds promising, it can also be costly if the market is competitive. For more information please contact us today to see how we can help.
Choose your monthly budget. We run campaigns for companies ranging from £300 per month to £10,000 per month.
Find out what your customers are searching the most and target these keywords!
Next step would be to get your campaigns going, start segmenting your campaigns.
Now your ready to go live! Enable your campaigns and watch the customers start visitng your website.